Design Tips
A well-designed and professionally printed box is a powerful marketing tool. Effortlessly promote your brand with custom packaging, whilst keeping your products safe, protected and well displayed. These are our top design suggestions to help you create a flawless printed box design.
1. First Things First: Know Your Audience
When designing printed boxes, it’s crucial to consider your target audience. For existing clients, focus on eye-catching graphics and special offers. To attract new clients, provide detailed information about your business and what you offer. Tailoring your content and aesthetics to your audience enhances the effectiveness of your printed boxes.
Convey your audience in your printed box design. For example, a Father’s Day gift box would look very different to a children’s Easter Egg box!
- Know your objectives
Before diving into the development of your printed boxes, it is vital to carefully consider your objectives. Are you launching a new product line? Are you seeking to expand your business reach to a new audience through giveaways? Or perhaps you aim to revitalize or solidify your corporate image? Defining the purpose of your printed boxes prior to the design process allows for a more focused approach, ensuring the creation of a precisely tailored printed product that effectively achieves its intended goals.
- Know your contents
Promote your contents with your artwork, material and finishing options – but also ensure the box style is right for them. Do you need inserts to keep the products stable during transit? Would you like a die cut window to showcase a glimpse of the product? Decide before creating your box design.
- Select your materials
When it comes to selecting the appropriate materials for a printed box, careful consideration must be given to various factors. For example, you might want to use Kraft boxes to package an eco friendly product. However, Kraft offers a natural and rustic appearance, which can affect colour presentation.
Consequently, it’s vital to settle on your material before you start designing, so that you can be aware of any effects that the paper may have on your printed box artwork.
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